Owning a business can be tough in today's turbulent economic climate. When the economy turned South after the housing market collapse, I don't think there is one business owner that can say they were not affected in one or more negative ways. The question is, how did they adapt to these changes? We have been around for almost 30 years, and have always seen a natural growth with limited marketing and advertising, the result of a combination of factors. We have always provided personal service, technical expertise, and a guarantee on the quality of the work we output. However, at the onset of the "economic crisis" in 2009, our company saw its first loss, or "down year", since 1982. I knew we were not alone based on the conversations I had with our customers, as well as other business owners I had been in contact with. Almost immediately, we knew that we would have to change the way we did things in order to survive. It had become, as Darwin had applied to natural selection, survival of the fittest. We could no longer go about "business as usual" and expect everything to work itself out. When adversity strikes hard, you have to strike back even harder. In the past few years, we have learned to adapt to the changing world around us, developing a website that not only is an excellent marketing tool, but an informational tool for our customers as well. We have embraced the Social Networking phenomenon, utilizing sites such as Facebook, Twitter, and LinkedIn to convey our business messages across multiple platforms. We have invested in new technologies, as strong as the temptation was to save the funds for a rainy day, in order to streamline our internal processes and continue to innovate and provide new offerings to our core base of customers. This is the type of adaptation that is necessary to thrive in today's economy. Whether you are a Fortune 500 company, or a family owned small business, it is crucial to make changes in the way you do things in order to survive. We have seen a staggering number of businesses fold over the past few years, many of them customers we have known for 20+ years, but at the same time, an equal number of new businesses have been coming to our door, and they are coming in with a new, fresh, positive outlook on things. They have embraced the change, adapted to it, and are ready to move forward without looking back.
Adpro Imprints is a full-service marketing company with locations in Monmouth County. We offer in-house t-shirt printing & embroidery, vinyl sign and vehicle lettering, offset printing, graphic design, and countless other promotional products. Feel free to visit one of our retail locations in Ocean & Farmingdale, or visit us online at www.adproimprints.com for more info.
Peter Demaree, President
Adpro Imprints, Inc.
